K-pop, it’s electric!

Seoul is considered by many as the “beauty belt” of the Asia, and is a strong influencer in the areas of music, fashion, and beauty worldwide. The phenomenon of K-pop, which stands for Korean popular music, is an infectious, melodic, lively, up-tempo, American inspired, soulful, and catchy style of music that is emulated across the…

One Less Nuclear Power Plant: Seoul City Hall

Electricity. It is the common thread that weaves the world together, and plays an essential role within humanity. Whether one is rich or poor, young or old, the daily consumption of electricity is taken for granted.  Since the discovery of electricity, people, now more than ever, are dependent on power. As rising environmental challenges occur…

Coca-Cola classic is always the real thing: Aligning the brand with the mission

While here in Seoul, I had the amazing opportunity to visit one of the world’s largest multinational beverage corporations, Coca-Cola Korea. During the candid discussion, I was able to get an inside viewpoint on the public relations efforts from Coca-Cola Korea’s public affairs and corporate communications director and manger. In the discussion with the communications…

The Wanderlust Seoul

Walking along the hilly, shop-lined side streets of Seoul, I’m consonantly feeding my wanderlust. Ah, what an amazing feeling! The city is rich in culture and rooted in tradition. With every street corner I turn within Seoul, my mind and eyes are completely immersed in awe of the city’s natural splendor and fixating new experiences.…