Communicating across cultures, so nothing is lost in translation

“Exactly how many characters are in the Chinese language?” Ming Lee laughed and replied, “Over 50,000. But, only 3,500 characters are used in the everyday Chinese language. So, things can get lost in translation if one doesn’t listen.” This is one of the many fascinating cultural communication lessons I learned in a one-on-one conversation with…

K-pop, it’s electric!

Seoul is considered by many as the “beauty belt” of the Asia, and is a strong influencer in the areas of music, fashion, and beauty worldwide. The phenomenon of K-pop, which stands for Korean popular music, is an infectious, melodic, lively, up-tempo, American inspired, soulful, and catchy style of music that is emulated across the…

A shoe shopper’s delight within the heart of Seoul

From crystal-studded, jade sandals to red-hot high heels and every in between, shoes are an extension of a woman’s style. In a unique find, nestled in the heart Seoul, the Seongdong-gu is the handmade shoe capital of South Korea. This area is known to local Koreans as the place to buy customized, handcrafted, and stylish…

Coca-Cola classic is always the real thing: Aligning the brand with the mission

While here in Seoul, I had the amazing opportunity to visit one of the world’s largest multinational beverage corporations, Coca-Cola Korea. During the candid discussion, I was able to get an inside viewpoint on the public relations efforts from Coca-Cola Korea’s public affairs and corporate communications director and manger. In the discussion with the communications…

Global Thoughts of Communication: FleishmanHillard Korea

What does it mean to be a global, yet authentic communicator? How does a company unify its brand with its reputation? What does it mean to hone in on customer desire and deliver? As Thomas Friedman noted in his book, The World Is Flat, globalization has created a world of interconnectedness through digital technology. As…