A Field Trip to ERICA, Hanyang University

Today’s activity was one of the most unique experiences, as there was an opportunity to be emerged into Korean student life directly. Unexpectedly, we’ve gotten to not only practice integrated communication, but also to experience cultural differences in Seoul, Korea. Dr. Kim, in cooperation with his Korean colleagues, developed an exercise for us to create…

Coca-Cola classic is always the real thing: Aligning the brand with the mission

While here in Seoul, I had the amazing opportunity to visit one of the world’s largest multinational beverage corporations, Coca-Cola Korea. During the candid discussion, I was able to get an inside viewpoint on the public relations efforts from Coca-Cola Korea’s public affairs and corporate communications director and manger. In the discussion with the communications…

Cultural Sensitivity in a Global World

By Desirae Kay Johnson In the M.A. in Integrated Global Communication(MAIGC) program at Kennesaw State University, we talk a lot about cultural sensitivity when communicating to a global audience. We’ve read case studies, discussed the various follies that have occurred when advertising campaigns ignore cultural factors, and debated about how we would go about performing various…

Expect the Unexpected When You Travel Abroad

By Desirae Kay Johnson I have to say that I’m having a blast in Ireland. Yesterday, I had the opportunity to get out of Dublin and explore some of the surrounding countryside through a bus tour. I visited Loughcrew Passage Tomb, Hill of Tara, Monasterboice and Trim Castle. In addition to my excursion outside of…

What’s The Big IdeaL?

By Roberta Jackson “The customer is not a moron, she is your wife…” I woke up this morning with great excitement and anticipation to meet with the firms today. Particularly to gain the private sector perspective of communicating in Belgium. We met with a public relations firm and advertising agency that also handles public relations.…