Cultural Sensitivity in a Global World

By Desirae Kay Johnson In the M.A. in Integrated Global Communication(MAIGC) program at Kennesaw State University, we talk a lot about cultural sensitivity when communicating to a global audience. We’ve read case studies, discussed the various follies that have occurred when advertising campaigns ignore cultural factors, and debated about how we would go about performing various…

What’s The Big IdeaL?

By Roberta Jackson “The customer is not a moron, she is your wife…” I woke up this morning with great excitement and anticipation to meet with the firms today. Particularly to gain the private sector perspective of communicating in Belgium. We met with a public relations firm and advertising agency that also handles public relations.…