Working at a film festival obviously has a connection to mass media in Ireland. It’s in the title of the festival- film, with its interconnecting relationship between text, reel, and exhibition, is under the umbrella of mass media. Let’s define exactly what mass media is because sometimes I feel that phrase is thrown around a lot without people truly understanding what it entails, despite its observable context. According to Merriam Webster, in order for a channel of communication to accurately be portrayed as a mass medium, the medium must be designed to reach a mass quantity of people. Therefore, film is a form of mass media.
The Jameson Dublin International Film Festival (JDIFF) is an entity, business, and nonprofit organization striving to create a stronger association between film as a medium of art and communication. Film festivals serve as an outlet for filmmakers and distributors to connect, but perhaps more importantly function as a means to mass deliver films to audiences that may otherwise not be exposed to certain titles. Currently working on the 13th film festival, set to launch in March 2015, JDIFF asks Dubliners, Irishmen, and non -Irishmen to ask questions, begin conversations, and partake in debates about film, its purpose and presence in Ireland, and its reflection of the Irish people. This is the goal of mass media- information dissemination with the attempt to create conversation or awareness.
As mentioned in my previous blog, a special “out of festival” event will be taking place at the end of July, asking the residents “What is Dublin’s favorite film?” It is an attempt to initiate Dubliners to converse with each other about memories, moments, or movements that were seen and experienced through film. JDIFF has curated a special list of 12 films to jumpstart and develop the conversation, which will take place on social media, JDIFF TV, and at the event itself. The whole purpose of the event is to engage with the audience and to grow the JDIFF influence and presence in the city. Some titles include blockbuster hits like Michael Collins (1996), Once (2006), and My Left Foot (1989). Others may not be internationally known but much loved by the Irish, such as The Commitments (1991) and Quackser Fortune Has a Cousin in the Bronx (1970). Each film demonstrates an aspect about Dublin life, celebrating the people, history, and culture of the city. JDIFF is going out into the streets, posing questions and trivia on social media, and generating discussion.
I unfortunately won’t be here in Dublin for the event, as I’ll be back in Atlanta. However, helping to plan it from researching the films, helping with the social media plan, and assisting the rest of the staff with distribution and talent, I can already tell it’s going to be a wild night. Till next time!