Standard Beauty?

In a global society where good looks sell, projected beauty can put too much pressure on females. Worldwide we are surrounded by images of models having similar facial features, which are believed ideally beautiful. Many times these images are photoshopped to the point that a face is formed out of multiple women’s facial ‘parts,’ thus, creating an image of somebody that doesn’t exist. However, this projects a desired look for many young women. Korea is not an exception.

One of the most shocking impressions during the first days of roaming through Seoul was seeing the ads of facial plastic surgery, especially for female consumers. Billboards at subway stations, as well as the signs on every other building easily captivate the attention of young females. Presenting the photographs of before and after, surgeons promise to create an ideal beauty according to global beliefs. By transforming unique facial features into ‘ideal,’ young Korean females give in to the image of their perceived beauty.

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Giving the portraits in advertisements, young Koreans ultimately desire big eyes, full lips, small nose, and narrow face. They undergo complicated and painful operations, paying high price for a chance to become superficially beautiful.

At times becoming unrecognizable, females seem to strive looking like characters from anime cartoons. Facial similarity in this case reaches high ranks. However, if the general female population of Korea goes for the same looks, would it be necessary to raise a question of facial standardization? If so, what would instigate it?

This post was originally published here.

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